TRADE MARKETING, LIVE
Launch a scheme.
Watch it hit the counter.
Blockleg turns a trade offer into a live redemption — pushed straight to your retailers, distributors, dealers, and service technicians over WhatsApp and SMS, tracked to the rupee, and settled without a single spreadsheet.
No license fee. No setup fee. 2% only when a customer redeems.
1,000+
SCHEMES LIVE
250+
TRADE TEAMS ONBOARD
BLOCKLEG · LIVE FEED
GETTING LIVE
Three steps. That's the whole setup.
1
Make a scheme
Name it, set the offer, pick the dates.
2
Add partners
Retailers, dealers, distributors — whoever's eligible.
3
Apply the scheme
Hit send. That's it — you're live.
✓ Partners get it on WhatsApp and SMS instantly — no rollout meeting required
THE ACTUAL PROBLEM
Right now, it's an email thread, a WhatsApp forward, and a spreadsheet named final_v7.
THE OLD WAY
INBOX
RE: RE: FWD: Scheme Update — pls confirm final
📎 Scheme_Final_v7_ACTUALFINAL.xlsx
Scheme PDF, forwarded 14 times this week
↪ ↪ ↪RETAILER_TRACKER.xlsx
- × No one's sure which version is current
- × Redemptions confirmed by phone call, if at all
- × Claims reconciled by hand, weeks later
THE BLOCKLEG WAY
Create the scheme once, in one screen
Pushed to every retailer instantly, no forwards
Redemptions land live, no phone calls needed
Claims settle themselves, same day
- ✓ One version, always current
- ✓ Redemptions confirmed automatically
- ✓ Claims close without a spreadsheet
A CONVERSATION THAT HAPPENS A LOT
Somewhere, another team is still doing this the slow way.
Every scheme you're not tracking is a scheme you can't prove worked.
Don't be the last one still doing this over emailHOW IT WORKS
Four steps, same day.
Create
Your trade marketing team sets up the scheme — product, discount, eligible partners, dates. Flash sale, festival offer, clearance run, whatever the quarter calls for.
Push
It goes out on WhatsApp and SMS within minutes — no distributor meeting, no regional briefing calls, no month of lead time.
Redeem
Retailers, dealers, and service technicians see every offer they're eligible for in the Blockleg partner app, and redeem it the moment a customer's at the counter.
Settle
Redemption, customer data, and payout are logged automatically the second it happens. Claims close the same day — nothing to reconcile at month-end.
BUILT FOR BOTH SIDES OF THE COUNTER
One tool, two very different days.
FOR TRADE MARKETING TEAMS
- ✓Launch flash sales, festival offers, and clearance runs without a distributor call
- ✓Watch redemptions land by scheme, region, and partner as they happen
- ✓Reward retailers and customers in ₹, $, €, £, or points — set it per scheme
- ✓Claims reconcile themselves; nothing to chase at month-end
FOR RETAIL & CHANNEL PARTNERS
- ✓One app, every live offer they're eligible for — no more missed WhatsApp forwards
- ✓Redeem in seconds, right when a customer's standing at the counter
- ✓Payouts tracked transparently — no chasing the distributor for what's owed
- ✓Runs over WhatsApp and SMS, so there's no new habit to build
THE FULL PICTURE
Your channel has more roles than "brand" and "retailer." Blockleg covers all of them.
| PARTICIPANT | CREATE OFFER | REDEEM | EARN INCENTIVE | TYPICAL USE CASE |
|---|---|---|---|---|
| Brand / Manufacturer | ✓ | ✕ | ✕ | Creates schemes |
| Super Stockist | ✕ | ✓ | ✓ | Sales target, inventory push |
| National Distributor | ✕ | ✓ | ✓ | Volume incentives |
| Regional Distributor | ✕ | ✓ | ✓ | Sell-in schemes |
| Dealer | ✕ | ✓ | ✓ | Purchase-based incentives |
| Retailer | ✕ | ✓ | ✓ | Customer sales, cashback |
| Sales Representative | ✕ | ✓ | ✓ | Outlet activation, new retailer onboarding |
| Area Sales Manager | ✕ | ✓ | ✓ | Team performance incentives |
| Territory Sales Officer | ✕ | ✓ | ✓ | Beat-wise targets |
| Promoter / Brand Promoter | ✕ | ✓ | ✓ | In-store product demos |
| Service Technician | ✕ | ✓ | ✓ | Installation, warranty registration, upselling |
| Installer | ✕ | ✓ | ✓ | AC, RO, CCTV, Solar, etc. |
| Electrician | ✕ | ✓ | ✓ | Electrical product recommendations |
| Plumber | ✕ | ✓ | ✓ | Sanitaryware, pipes, faucets |
| Carpenter | ✕ | ✓ | ✓ | Plywood, laminates, furniture |
| Painter | ✕ | ✓ | ✓ | Paint recommendation schemes |
| Architect | ✕ | ✓ | ✓ | Project-based incentives |
| Interior Designer | ✕ | ✓ | ✓ | Product specification rewards |
| Contractor | ✕ | ✓ | ✓ | Construction material incentives |
| Mechanic | ✕ | ✓ | ✓ | Tyres, batteries, lubricants |
| Pharmacist | ✕ | ✓ | ✓ | OTC product schemes |
| Doctor (where permitted) | ✕ | ✓ | ✓ | Medical education or compliant programs |
| Customer | ✕ | ✓ | ✓ | Cashback, warranty, exchange offers |
Scroll sideways on smaller screens to see the full table.
WHO WE SERVE
Built for brands with a counter to sell through.
INCENTIVE FLEXIBILITY
Cash or points. Your call, per scheme.
Reward retailers and end customers however it fits the campaign — hard currency across INR, USD, EUR, and GBP, or a points system your partners redeem over time. Mix both across a single scheme if that's what the quarter needs.
SCHEME · SUMMER CASHBACK
FROM THE FIELD
Teams who stopped guessing.
USER
"Our last festival scheme was live on WhatsApp before the design team even finished the creative."
Priya Nair
Trade Marketing Lead · Bengaluru, India
USER
"I used to wait three weeks for redemption numbers. Now I watch them come in while I'm still in the launch meeting."
Arjun Mehta
Channel Sales Manager · Pune, India
USER
"Claims used to eat a full week every month. Now it closes itself before I've even asked for the numbers."
Michael Torres
GTM Manager · Austin, USA
USER
"My retailers actually open this instead of ignoring another WhatsApp forward from head office."
Sarah Johnson
Regional Sales Head · Chicago, USA
USER
"First time I've had real customer data out of a scheme instead of a guess and a hope."
Rohan Kapoor
Distribution Manager · Mumbai, India
USER
"We stopped paying for a tool that sits idle half the year. Now we only pay when it actually works."
Jessica Lin
Trade Marketing Manager · San Francisco, USA
PRICING
One line item. Pay when it works.
No subscription, no seats, no setup call. If a scheme drives zero redemptions, it costs zero.
BLOCKLEG · FEE SCHEDULE
charged only when a customer redeems
GET IN TOUCH
Make your first scheme.
Tell us about your channel and we'll help you get the first scheme live — usually within the week.